Founder · Engineer · AI Builder
I'm Irving Barajas—a founder and senior software engineer with 10+ years building products. I help businesses and founders go from idea to launch with clear strategy, modern software, and practical AI.
Based in
Riverside, California
Experience across startups and established brands.
Services
Whether you need a website that better represents your business, an MVP that proves your idea, or an AI system that saves your team time, I help you find the clearest path and build it.
Modern, responsive websites built around your goals—not generic templates. Ideal for businesses that need stronger positioning, clearer conversion paths, bilingual content, lead generation, payments, or an easier publishing workflow.
From concept to launch, I help founders turn ideas into production-ready web and mobile products without unnecessary complexity.
Practical AI solutions that save time, improve operations, and help teams create or ship faster.
Portfolio
Client websites, founder products, and product engineering—selected work that shows how I think and ship.
A podcast-first personal brand site connecting Double Down Podcast with DVN Consultations funding and credit paths—without loan-spam marketing.
A bilingual marketing site for a Southern California event planner—built for quinceañera and wedding families who need clear design trust and easy consultation paths.
A product-first, bilingual marketing and catalog site for a Mexican-owned metal-finishing manufacturer—built for wholesale clarity and real product discovery.
A bilingual, conversion-focused website for a law firm serving immigration and personal injury clients.
Product engineering on RoadWarrior—a route-planning platform for professional drivers and teams—within the System1 organization.
Fractional CTO for a moving-industry product—migrating off third-party platforms to an in-house stack and shipping a production MVP with a small engineering team.
Transformation
LA Buff Co.: A product-first, bilingual marketing and catalog site for a Mexican-owned metal-finishing manufacturer—built for wholesale clarity and real product discovery.
Result: A product-first EN/ES MVP site with seeded catalog structure, real product photography, wholesale and product-help paths, and SEO foundations—ready for domain cutover and Shopify checkout.
Work directly with a builder who has shipped products, led engineering decisions, and run real businesses—not a revolving cast of account managers.
I don't only write code. I help clarify the offer, decide what should be built first, and prioritize what creates real business value.
AI-assisted development speeds execution. Senior engineering judgment keeps the product maintainable and reliable after launch.
Clear communication, few handoffs, and a direct relationship from strategy through launch—not a mystery team behind a sales layer.
Start with a landing page or MVP, then add payments, automation, content, dashboards, or custom features as the business grows.
Building in public
I periodically select founders and small businesses and build an early version of their website free of charge. When a project is chosen, the strategy and process may be shared so other builders can learn—always with clear permission.
Submitting does not guarantee selection. Chosen projects may be documented publicly as educational content when you agree at submission.
Founder product
After managing room-by-room rentals and living with more than 20 roommates, I built Cohabi to make shared-property management simpler. It helps landlords and roommates stay organized with chores, inspections, reminders, communication, and property tools.
Active product
Property & roommate management
Built from house-hacking and co-living experience—not a pitch deck.
Live sessions and community experiences for founders and builders who want practical AI, shipping experience, and ambitious peers—online and in Southern California when sessions are open.
About
I taught myself software engineering and built a career shipping products for startups and established brands. Along the way I founded companies, invested in real estate, managed room-by-room rentals, worked remotely, and traveled to more than 35 countries.
Now I'm focused on building useful products, helping businesses use technology well, and sharing what I've learned about creating a life with more freedom.
Freedom isn't retirement. It's designing a life you don't have to postpone until 65.More About Irving
Essays and notes on product, AI, and building a freer life.
AI is not a marketing slogan. Used well, it shortens the distance between an idea and a working website, workflow, or product.
The difference between shipping a page and building something that creates freedom is systems thinking — for code and for life.
Tell me what you're working on. I'll help you identify the simplest, smartest path from idea to launch.